Base ~ How to do business in the 21st century ~ 16-17 March 2010
ProLogis
Making products carbonneutral - what to consider
Session time slot
  • Session WE2 | Wednesday 17 March | 10:40-11:25
Synopsis
This session will discuss how to put together a robust strategy for carbon neutral products. It will cover the cost benefit analysis, how to create a credible communications strategy and the importance of certification. Attendees will hear about real life case studies where a carbonneutral product strategy has increased revenue and delivered tangible business benefits.
Themes
  • Carbon management
Ms Rebecca Fay
Marketing Director
The CarbonNeutral Company
Biography
Rebecca joined The CarbonNeutral Company as Marketing Director in June 2009, with responsibility for developing the strategic marketing direction of the company, working closely with clients to develop communications plans around their carbon reduction programmes, and establishing a comprehensive network of channel marketing partners. Rebecca has worked in marketing for large corporations for more than 20 years, including Reuters, Factiva and Dow Jones. Most recently she served as Vice President, Global Field Marketing for the Dow Jones Enterprise Media Group. Previously she led marketing for Factiva, a joint venture between Dow Jones and Reuters, which provides business news to enterprises.
Company activities
  • Banking, Financial Services
  • Construction
  • Leisure, tourism
  • Manufacturing
  • Print, publishing, media
  • Retail
  • Telecommunications
Company size
  • All
Job functions
  • Chairman/CEO/MD/Owner
  • Director/Partner
  • Manager