Biography
Prior to becoming the Managing Director of Green Rewards I was the Chief Executive of Trees for Cities, the environmental charity which I led and built up over the last 12 years. I’m also a member of the Forestry Commission’s Regional Advisory Committee for London, and have advised a number of companies on green issues (eg CNN, Time Out) and am a regular contributor to the media on sustainability.
I co-founded Green Rewards in 2006, believing that less stick and more carrot was needed to incentivise people and organisations to adopt more sustainable lifestyles. Prior to Trees for Cities I held a number of positions including Communications Director at The Royal Society of Arts, Manufacturers and Commerce and Relationship Marketing Manager for British Airways.
My favourite Green Reward is the day out kayaking as I love getting out into the great outdoors with my wife and children - and I travel to work by a mixture of bike and public transport.